Yoda Kybuck
Yoda Kybuck
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 Star Wars 30th Ann Saga 2007 Figure Yoda w/ Kybuck  US $19.99
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 2008 SW Legacy Collection : Yoda and Kybuck 2pk US $18.99
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 STAR WARS GALAXY YODA & KYBUCK #32 US $18.00
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 STAR WARS Clone YODA AND KYBUCK COIN FIGURE 30TH NEW US $19.99
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An essential, some would say crucial, part of your Internet marketing campaign must be video marketing. There are lots of sites around the web where you can show your video campaign of which YouTube is probably the best known. But there are many more.
You don't have to be George Lucas to make an Internet marketing video. Some preparation is needed however, but this will centre on your subject matter, what you are going to say and how you want viewers to respond after watching your video.
Subject:
What are you going to talk about in your video? Is it an introduction to yourself and your business? Is it to discuss a certain point of your business? Maybe your promoting a special one-off offer or limited availability service? Is it a tutorial or a 'how to' on a specific subject?
Structure:
1) Introduction: Let your audience know who you are and what you're going to be talking about.
2) Main Thrust: The main body will be on the subject matter that you want to talk about.
3) Call To Action: End with a call to action. This is a request for the viewer to take some action and could be to fill in an opt-in box or click on a link for more information, both designed to direct people to your main sales website.
Rehearse:
Write out some bullet points to remind you of what you want to say. Highlight the main points that you want to make and do some dry runs to the camera to see how that best works out. Change and modify as required.
Clarity:
Talk clearly and naturally as if you're talking to someone right in front of you. Viewers will be put off if it's obvious that you're reading from a script. Let your words flow naturally. It's best to use normal everyday language. If it's not a video on quantum mechanics then don't use scientific language. You want people to understand what you have to offer and want to find out more about it.
Concise:
Most people have a short attention span and will be distracted by a hundred other things if your video drags on too long. If you lose them it's hard to get them back. There is no 'law' as to the ideal length of a video because this is down to your subject matter and what you have to say about it. If it's important to say, then it's important to say! Personally I say around 2 minutes or less for an intro video and 4/5 minutes in general but remember, your video can be of any length. Tutorials and 'how to' videos by their very nature will obviously be longer.
Film it and get it out there! Get it on video and get it to the public arena where it can do the most good. Don't worry about High Definition, 1080p or Dolby Digital Audio. Remember that you are ultimately selling yourself, you are creating your own brand. Show viewers as you are by being yourself. Show viewers who you are by being who you are.
George Lucas is copyrighted to LucasFilm Limited, yada, yada, yoda...
Yoda on Kybuck