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STAR India PLUS has launched two weekly show targeting Indian nationals settled in North America. STAR India PLUS is a general entertainment channel of South Asian STAR TV group available on DirecTV and Dish Network. ICC Cricket World and Asian Variety Show (AVS) are expected new programming to be launched.
STAR India PLUS will launch ICC Cricket World on January 16th to offer Cricket news, best of cricket every week. AVS is to debut on February 7 with local events and Bollywood related news.
ICC Cricket World broadcast on every Saturday at 8:30 PM ET will offer STAR India plus Cricket fans in North America a weekly half hour episode exclusive with the latest cricket news, recent cricket action including all Tests, Twenty
20s and One-Day International matches, as well as exclusive off-field features and interviews.
Asian Variety Show broadcast on every Sunday at 8:30pm ET/5:30pm PT. produced in North America will be a magazine format show showcasing the best of Bollywood entertainment stories that includes Bollywood Music, movie previews,
star interviews with a local focus and programming for Non-resident Indians.
David Wisnia, STAR's Senior Vice President of Distribution, Sales and Marketing and head of STAR's North American and European offices, said "Localizing STAR India Plus allows us the opportunity to take the next step in the natural evolution of our business. We are constantly in touch with our viewers and advertisers and as much as they are all excited about the current (Yeh Rishta, Bidaai) and new programming (Maha Music Muqabla, Pratigya) on our channel, there have been requests for more Bollywood news and cricket related shows."
Ed Gold, State Farm Advertising Director, said "State Farm finds sponsorship of ICC Cricket World/AVS to be an effective way to connect with an important audience of Indian consumers. Just as we are there to help bring them programming that fuels their personal interests and passions, so we will 'be there' in their time of insurance need."
Lego Star Wars Episode VI: Return of the Jedi